[As of 10/19/2023 it's not free anymore, reasons why in brackets.]

I launched Utopia Process for $3.55. I want more people to play it, so it's pay what you want now. [More people didn't play it. It was in a bunch of charity bundles and thats where most people download it from. Go ahead and check, you probably already own it.] Hope ya'll like it!

OK but why?

My main reason for selling the game in the first place was to learn how to create and market store pages for both Itch.io and Steam. I learned what I needed and made enough to buy a game. And one of those fancy AAA ones too. [It was Guilty Gear Strive. I got good at Axl.]  Now, I just really want people to actually play it. The most fun and excitement I've had as a gamedev was during my "April 1st Fool's Sale" where I made the game free, and the two weeks in the Bundle for Palestinian Aid. Not only did I get to be a small part of helping a good cause, I got to engage with great communities of both devs and players. [Still true. Honestly, if you have a dollar burning a hole in your pocket and didnt get the Palestinian Aid bundle 2 years ago, just send some money for Palestinian aid again. They still need it more.] At this point, the paywall keeps more people from being able to try my weird-ish arcade game and that's no good. 

TL;DR Utopia Process has made the money it's gonna make and I want more people to play it.

Where'd the Steam Keys go?

Steam is a bit needy. It hasn't been long since the summer sale, so I can't edit prices yet. They also don't want people circumventing paying on their platform and a bunch of third party keys getting resold (understandably). The Steam Keys are gone, but the game will be free over there in about 3 weeks. [Its probably still free on Steam. I don't want to outright delist it, so if you want to play it free, check there. Or in your library here. Again, you might already own it.]

Will your next game be free?

Oh hell no. [It was. IRON SLAB is a free one page ttrpg. I don't know if it's good but its always capitalized.]